OneClickUpsell Application Case Study

Generative AI-powered multifunctional solution for pre-purchase and post-purchase upsell

OCU’s story started more than 8 years ago from the development of a post-purchase one-click-upsell application and resulted in a cutting-edge product that drives revenue and average order value for Shopify-based stores worldwide.

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Where we began:

How did our post-purchase app evolve into a convenient multifunctional instrument for Shopify merchants?

Master of Code Global identified a gap in the e-commerce market, leading to the creation of OneClickUpsell application for Shopify. Designed to boost average order values and revenue, OCU was the first app on Shopify PlayMarket to offer one-click post-purchase upsells, allowing customers to add additional products seamlessly. This innovative solution enabled merchants to enhance their sales without disrupting the customer's buying flow, setting new benchmarks in e-commerce efficiency.

Valerii Stadnyk

Director of Engineering

The product's journey began with a single store's request to customize their checkout process. This task proved challenging, as we were pioneering a solution that didn't previously exist on the platform and faced unexpected obstacles. Yet, the team's determination yielded results that inspired us to create an app accessible to any store. Six months later, on 03/23/2016, we released the first version of the product, which quickly gained recognition. Its success is a testament to the team's dedication, their creative approach to product design, and their willingness to tackle complex, innovative challenges.

How has our product developed over 8 years?

To avoid becoming outdated in the face of emerging apps, we continuously expanded OCU's functionalities to cover every stage of the shopping experience—from a customer's first visit through to the successful transaction and beyond into post-purchase activities.

A key aspect of OneClickUpsell’s sustained success has been our robust integration strategy. We established numerous connections with other popular apps in the Shopify Market, ensuring that OCU not only complements but enhances the ecosystem of tools available to merchants. Additionally, we are dedicated to the continuous support and timely updating of these integrations. This approach addresses the need for adaptability due to updates from third-party products, ensuring that OCU consistently operates at peak efficiency and effectiveness.

2016

After almost half a year in development, we launched the first version of our product. This initial release featured a unique checkout separate from Shopify and one type of post-purchase offer. The MVP proved incredibly successful, prompting us to expand its functionality.

2018

It marked our official exit from the startup phase. The product underwent a complete overhaul, receiving a brand-new UI, a refreshed color scheme, significant quality-of-life enhancements, and the introduction of statistics for our customers.

2019

This year saw the implementation of a new pre-purchase proposal, which quickly became our second most popular option.

2020

We rolled out a full-fledged beta version with an independent app built upon the first release) that officially hit the Shopify App Store. This application was the result of a fruitful collaboration directly with Shopify and has since become a pioneer in the realm of upsell solutions.

2022

The deployment focused on empowering our users with a robust tool for customizing triggers to display offers. We introduced new trigger types and the ability to combine them using AND and OR operators.

2023

We unveiled our first AI-powered project - a dynamic AI offer. With this cutting-edge technology, our clients are now able to launch highly effective add-on options that demonstrate impressive conversion rates.

2023

We proudly released the first-ever one-of-a-kind Upsell Offer on the Shop App platform, developed in an exclusive partnership with Shopify. Our team's dedication and hard work paid off, as we are currently the sole provider of this innovative solution.

Introducing Generative AI component

In January 2024, to overcome the limitations of Shopify's built-in AI, Master of Code Global developed a proprietary AI model from scratch for OneClickUpsell. This innovation significantly boosted merchants’ interest in our product. During the first month, the application generated around $6,000 upsell revenue, while during March the AI model beat this result and generated already $41,000. OCU’s upsell revenue increases by approximately 160% each month.

OneClickUpsell’s Gen AI enhances the shopping experience through:

Dynamic Product Offerings: An item-to-item algorithm dynamically generates personalized upsell options based on cart contents.
Assistance for Newbie Merchants: Guides new store owners through upselling best practices and market nuances.
Simultaneous Split Testing: Tests up to four items at once to optimize product offerings
Automated Product Descriptions: Generates tailored overviews based on product names and types with the help of our OpenAI-based algorithm.

OCU is also the first post-purchase one-click upsell app integrated with Shopify's Shop App, continuously evolving with features like driver maps to stay ahead in the market.