Entertainment Company Case - Master of Code Global

Rich multimedia broadcast tool and lead-generating chatbot for enhanced user engagement

A global entertainment corporation headed by a prominent entrepreneur provides state-of-the-art digital services to Fortune 500 clients across multiple locations. Known for amplifying online engagement, the business reached millions of users worldwide with innovative and impactful solutions. Their goal was to optimize client interaction, boost customer acquisition, and streamline communication through advanced messaging tools.

Chatbot performance results:

71,314 of reachable users

3,400 weekly active visitors

37,290 participants completed the registration form

48,679 users subscribed to broadcasting

273,212 impressions with AR effects

There were two primary challenges:

How can the brand efficiently distribute rich multimedia content via Facebook to maximize engagement rates?

The entertainment company wished to disseminate interactive content to their audience through Messenger, incorporating diverse media formats and offering scheduling options while adhering to platform guidelines. The Broadcast Tool had to ensure smooth message delivery, captivate users without overloading the system, and comply with all pertinent regulations.

What approaches can simplify the VIP community onboarding procedure and drive lead generation?

They sought a Lead Generation Chatbot to oversee user data collection and present engaging content to cultivate leads for their VIP community. The bot needed to manage intricate customer personal specifics inputs, provide compelling materials, and offer features like AR effects and inspirational messages. The objective was to develop a conversational solution that not only gathered essential user information but also maintained their interest and encouraged consumers to finish the onboarding process, thus boosting client acquisition.

What we created:

The Broadcast Tool was created to enable the company to schedule and send broadcast info with rich media content to their audience via Facebook. This tool allowed the creator to input messages, add rich media, segment the audience, schedule delivery, and track basic analytics.
The Lead Generation Chatbot was designed to streamline the onboarding process for the VIP community and generate leads through engaging interactions. It provided users with motivational content, AR effects, and notifications, while also collecting profile information.

Broadcast Tool Key Features:

Versatile Content Input:

Craft messages with text, rich media (galleries, videos, audio, images), interactive cards with buttons, and quick replies.

Audience Segmentation:

Target specific user groups based on their actions within the bot or their Facebook profile attributes.

Scheduling:

Plan and schedule delivery for optimal engagement.

Custom Filtering:

Create tailored filters based on button click interactions to refine audience targeting.

External Content Integration:

Seamlessly pull and incorporate content from external sources.

Basic Analytics:

Track and analyze broadcast message performance with essential metrics.

Lead Generation Chatbot Major Functionalities:

Personalized Welcome:

Establishes a warm rapport with users through a customized greeting, setting the foundation for a positive interaction.

Captivating Content:

Sparks curiosity and interest in the brand community through compelling content.

Seamless Profile Collection:

Effortlessly gathers user profile information within the conversation, facilitating personalized experiences.

Intelligent Data Completion:

Proactively identifies and prompts consumers to fill in missing profile details, ensuring a comprehensive understanding.

Inspirational Messages:

Uplifts users with motivational quotes and insights, fostering a positive mindset.

Interactive AR Experiences:

Augments user interactions with engaging AR effects, adding an element of fun and excitement.

Notification Subscription:

Empowers people to opt in to receive updates, maintaining connection and interest.

Targeted Communication:

Delivers a mix of informative and promotional messages to sustain user engagement and drive desired actions.

Progress Tracking and Reminders:

Keeps users informed of their onboarding progress by sending friendly follow-ups and status reports.

Broadcast tool in numbers:

34,662 broadcast messages were sent per campaign

15,765 users on average opened and engaged with each broadcast

2,410 recipients interacted with call-to-action buttons within each transmission

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Broadcast and Chat Solutions for an Entertainment Company