La Mer Chatbot Case Study
Skincare advisor and customer service bot for a luxury cosmetics brand
La Mer, the renowned skincare brand, is synonymous with science-backed formulas and transformative results. However, in today's digital landscape, customers increasingly crave personalized experiences that go beyond product descriptions. La Mer recognized the need to bridge the gap between its online presence and the in-store expertise offered by beauty consultants.
Challenge
How did we help the brand’s clients get instant assistance and individual recommendations on the go?
While La Mer boasted a comprehensive website, it lacked the ability to engage consumers in real-time, answer personalized skincare concerns, and guide them towards the perfect product regimen. This presented a significant challenge: how to deliver the same level of exclusive service online that customers enjoyed in-store.
What We Created
Master of Code Global developed a chatbot that engages buyers and provides tailored recommendations
Our seasoned development team crafted a robust conversational solution designed to be La Mer's digital skincare concierge. Packed with over 3,350 meticulously trained utterances, the La Mer bot empowers customers with a comprehensive suite of features:
Key features of the La Mer Bot include
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Find My Regiment Quiz:
This interactive element takes users through a series of questions to identify their unique beauty concerns. According to their responses, the chatbot recommends a distinctive skincare regimen tailored to their needs.
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Conversational Product Exploration:
Forget clunky menus! The assistant facilitates a natural, conversational product browsing experience. Users can ask questions about specific products, explore ingredients, and receive personalized recommendations based on their quiz results.
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Seamless Live Chat Integration:
For complex inquiries or situations requiring a human touch, the bot seamlessly integrates with live chat, allowing customers to connect with a La Mer beauty consultant for further assistance.
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Story of La Mer Journey:
The digital agent isn't just about transactions. It also serves as a brand ambassador, engaging users with the rich heritage and science behind La Mer products.
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Store Locator:
Need a physical La Mer experience? This conversational tool readily locates nearby La Mer stores, ensuring a smooth transition from online interaction to in-store consultation.
The Power of Conversational UX and NLP
The magic lies not just in the features, but in the underlying technology. Our robust Natural Language Processing engine allows the chatbot to understand complex user queries and respond with a human-like touch. Additionally, the carefully crafted Conversational UX ensures a natural, engaging dialogue, mimicking the personalized attention consumers receive from La Mer beauty consultants.
This combination of functions and technology empowers La Mer to deliver a premium digital experience that reflects the brand's commitment to exceptional customer service.
Technologies & Platforms
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Chatfuel
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Messenger
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RoR
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Google Maps API
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LUIS
Results
- 5 brand new features for additional engagement
- 3,350+ meticulously trained utterances
- 7 years of dedicated support
