Mykyta Fomenko

Head of Digital Marketing

Mykyta Fomenko is the Head of Digital Marketing, deeply passionate about Generative AI, Conversational AI, and Performance Marketing, especially when integrated with AI solutions. He has a rich background in working with SaaS products, the igaming industry, and automotive domains. Mykyta has now found his ideal niche at Master of Code Global, which he considers the best company ever. He has a keen obsession with numbers, analytics, digital trends, and Balenciaga sneakers.

Posts by Mykyta Fomenko

Generative AI in Consumer Products and CPG: The Revolution in Your Shopping Carts

Visualize a world where your favorite shampoo anticipates a bad hair day before you even do, or your go-to coffee …

Finance Chatbots as a Revenue-Generating Powerhouse in a Digital-First World

Today investment-related institutions are grappling with a customer experience revolution. The pressure is on to deliver personalization, all while fine-tuning …

Beyond SMS: How RCS in Marketing Skyrockets the Effectiveness of Promotion Strategies

In the cacophony of the digital age, capturing and sustaining an audience’s attention has become a formidable challenge for marketers. …

50+ Eye-Opening ChatGPT Statistics: Tracing the Roots of Generative AI to Its Global Dominance

The year 2022 marked a watershed moment in the evolution of artificial intelligence. OpenAI’s ChatGPT burst onto the scene and …

The Business Case for Banking Chatbots: From Cost Center to Profit Driver

Let’s imagine a friendly financial advisor available in your pocket, ready to answer your burning questions about money anytime, anywhere. …

Key Reasons to Integrate Machine Learning in Manufacturing: From Factory Floor to Future

Imagine a factory not just humming with machinery, but pulsing with intelligence. This is the future promised by AI, which …

WhatsApp Chatbot for eCommerce: How It Is Transforming Customer Experiences

WhatsApp has billions of users worldwide. It has emerged as a critical communication platform where brands must establish a strong …

How Real Estate Chatbots Revolutionize Property Marketing and Management: Top-Level Overview

The property industry is undergoing a transformative shift, driven by the emergence of artificial intelligence (AI) and its powerful applications. …

Conversational Marketing Chatbot: The Business Blueprint from AI to ROI

Imagine, 80% of companies are now harnessing the power of conversational tools like chatbots to engage with their current clients …

How to Utilize Conversational AI for Customer Engagement to Win Clients’ Hearts and Boost Loyalty

Did you know that 74% of decision-makers recognize the detrimental impact of poor buyer experience on company revenue? Conversely, providing …

The Journey of AI Decoded: Analyzing 2023’s Milestones and Forecasting 2024’s Trends

2023 marked a whirlwind of progress in AI, witnessing significant adjustments in technology that reshaped industries. The speed of changes …

Generative AI in Automotive: Why Are Industry Leaders Integrating Virtual Assistants and Other AI-Driven Solutions?

The automotive industry has experienced significant changes with the introduction of cutting-edge technologies. These include electric vehicles, autonomous driving capabilities, …

AI in Customer Service: How to Triple Your ROI, Boost Customer Satisfaction, and Raise Productivity

The landscape of client support is rapidly evolving, and artificial intelligence (AI) is at the forefront of this transformation. The …