Elena Makarenko

Marketing Specialist

Olena Makarenko is a passionate content and social media marketer with a profound understanding of business process automation, AI, and virtual assistant topics. With her extensive expertise, she has been immersing herself in the world of AI technologies and exploring their profound impact on various businesses for over 3+ years.

Posts by Elena Makarenko

Quantitative Breakdown of Voice Assistants’ Technology ROI for Modern Enterprises

A 2019 survey by PWC showed that over 90% of consumers aged between 18-64 years had sought knowledge about voice …

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Quantitative Breakdown of Voice Assistants’ Technology ROI for Modern Enterprises

Exploring the Transformational Potential of Voice Assistants Within an Enterprise

The use of voice assistants has been on a rise over the last few years. According to a recent eMarketer …

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Exploring the Transformational Potential of Voice Assistants Within an Enterprise

Voice Assistant Use Cases and Examples: Drive Profitability, Accessibility, and Speed

Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Samsung’s Bixby are prime voice assistant examples (VAs), but the technology itself is …

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Voice Assistant Use Cases and Examples: Drive Profitability, Accessibility, and Speed

10 Key Predictions for the Future Of Voice Assistants

With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI …

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10 Key Predictions for the Future Of Voice Assistants
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