Kinnekt Application Case Study
Full-cycle conversational marketing tools for Shopify store merchants
Kinnekt isn’t just another app for Shopify stores. It’s a comprehensive AI-driven conversational marketing powerhouse designed to transform the way merchants connect with customers. Launched in 2019 with a laser focus on seamless Shopify integration, Kinnekt empowers businesses, even those new to eCommerce advertising, to make the most out of SMS/MMS marketing – and do it with remarkable ease
Challenge
How did we help Shopify merchants create all-in-one conversational marketing campaigns with minimum effort?
Shopify app stores are brimming with advertising automation tools. However, many lack the crucial element of successful interactions. Merchants craved a conversational commerce application that went beyond simple marketing streams. They needed a way to engage buyers in real-time, respond to inquiries with intelligence, and proactively reach out based on customer behavior. Kinnekt stepped in to bridge this gap, offering a solution that fosters two-way communication and personalized experiences.
How Does the App Benefit Merchants?
Kinnekt equips Shopify store owners with a comprehensive suite of tools designed to streamline their conversational marketing efforts and elevate shoppers’ experiences. Here’s how our application assists businesses worldwide:
Interactive Opt-in Widgets
Effortlessly capture customer consent directly on your Shopify store.
Smart Segmentation & Targeting
Craft tailored SMS/MMS campaigns based on consumer behavior, purchase history, and preferences.
AI-powered Chatbots with NLP & Sentiment Analysis
Engage your customers in natural and interactive conversations. Kinnekt’s AI Assistant utilizes OpenAI to understand the intent behind each message.
Live Agent Dashboard
Empower your support team to manage communication efficiently through a centralized dashboard for sending immediate or scheduled messages.
OpenAI Integration Enables to:
- Instantly answer FAQs and product inquiries;
- Track order status and history within the chat window;
- Seamlessly handoff the inquiry to live agents, ensuring a smooth transition;
- Recommend relevant products, answer category-specific questions, and personalize the shopping journey;
- Proactively gather customer feedback;
- Identify customers who might need product refills and offer tailored discounts or bundled product suggestions;
- Re-engage clients who abandon carts with targeted messages;
- Create a personalized shopping cart, streamlining checkout.
The Kinnekt Advantage
Unlike competitors focused on generic marketing blasts, Kinnekt prioritizes interactive conversations. This human-centric approach fosters genuine connections, leading to increased customer satisfaction and, ultimately, a boost in sales and revenue. The app empowers Shopify merchants to unlock a goldmine of benefits:
Increased Profits
Smart follow-up messages with targeted deals convert abandoned carts into sales, while personalized recommendations drive upsell opportunities.
Enhanced Connections
Kinnekt facilitates two-way communication, allowing you to connect with clients on a deeper level, address their needs, and build brand loyalty.
Reduced Customer Effort
Say goodbye to frustrating searches! Kinnekt’s AI assistants provide instant answers to product availability, order history, and more, streamlining the buyer journey.
Improved Satisfaction
By addressing concerns promptly, offering proactive support, and personalizing the shopping experience, Kinnekt allows merchants to cultivate a base of happy, returning consumers.
The Kinnekt Advantage
Angular
TypeScript
RASA AI
OpenAI
NodeJS
Golang
Results
3,547
conversations were held by the AI Assistant during the first two months
1,587
unique customers of one store used the assistant
63.13%
of client incoming messages were processed by AI
384
products were bought through the chat during two months
$9,178
total revenue one store made after two months with Kinnekt
